Kruti Patel

Vice President

Kruti Patel, with her 13 years of diverse experience in the healthcare, real estate, FMCG, IT, and hospitality industries, supervises all aspects of IMS’ marketing, experience design, and brand communication across all business units. Right from linking the company’s innovations, products, and services to building IMS brands, creating awareness, and driving demand across all channels, she does it all with adeptness. Her core proficiency lies in bringing together traditional and experiential marketing with customer experience & insights, communications, and social responsibility that syncs with economic efficiency.